There are a lot of interesting facts in this slideshare deck of 50 content marketing stats that you need to know (obviously).
I think a few are just general social media figures. Like #21: 80% of users prefer to connect with brands on Facebook.
Which I agree is important to know from a content marketing perspective. So that you know where to share that ridiculously helpful content you’re producing.
But there are some great figures that I believe are very important to think about when it pertains to content marketing for companies in the presentation to the left from NewsCred.
Click the play button to get started. After you are done, check out why I believe the following 4 stats are critical.
1. (#22) People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared.
Like the example I gave above, knowing that your audience wants to connect with you and where to connect with them (social media) is important.
So, understanding that they are spending a lot of time online with content in front of their eyes, companies should consider investing more resources towards their content libraries instead of other outlets, like outdoor advertising for example. Then share that content on your social networks.
2. (#24) 70% of consumers prefer getting to know a company via articles over ads.
Good advertising may be evaluated by its ability to disrupt someone’s behavioral habits long enough for them to listen or care about what you have to say. Content marketing is the exact opposite. So don’t approach your content marketing strategy with the same mindset you do with your advertising campaigns.
Think about all your blogs, videos and useful inforgraphics as solutions to problems that your customers are dealing with. Give them answers. Help through detailed step-by-step articles. Then answer any questions they have as soon as they ask them.
By giving them this type of attention, they’ll feel valued. They’ll trust you more. And you won’t have to worry about disrupting their behavior because you’ll already have their attention.
3. (#46) Content marketing costs 62% less than traditional marketing.
That’s right! Traditional marketing can be very expensive. From the initial design cost to the print cost to the delivery cost. Then the ROI of it too right? Often times it can be too vague.
Plus, you have employees. They have social media accounts. Design an employee advocacy program at work to empower them to become advocates. Supply them with available content they know won’t put them in hot water with the company. Reward the champions and encourage others to participate. It’s pretty much another solution to Facebook’s organic reach problem.
So content marketing costs less and is easier to measure. Moving on.
4. (#50) Social media advertising spending will increase to $8.3 billion by 2015.
Content marketing and social media advertising are both two tools that work well together. Sometimes, you need a boost to get the right content to the right people at the right time. Social media advertising does this well. So start shifting some more money over to your social media department.
Also to add to stat #50, by 2017 social media advertising is expected to jump to $11 billion.
I want to give you more great content marketing stats and some examples. But I think Jay Baer explains the strategic role of content marketing and why useful content is so important really well in this short video series with Cision Canada. So take ten minutes and watch these videos.
Or, you can click:
PLAYLIST below to pick between the following videos: purpose of content marketing, why content is fire and social media is gasoline, best content marketing transcends the transaction, employees are your most important content marketers and why visuals are the most important part of content marketing.