LinkedIn has always been known as the professional social platform but the way it’s News Feed works is much different from the rest.
Having a professional profile on LinkedIn is now a norm because when someone wants to do business with you they google your name first. If you don’t have a LinkedIn profile then it may seem suspicious. That’s just how it works.
The same happens when you apply to a job position. Companies are using LinkedIn more now than ever to qualify candidates. But LinkedIn has not always been looked at as the go-to place to share or consume content.
Recently, LinkedIn changed the way their News Feed looks. News Feed updates are segmented from others in the Feed and user avatars are given more real estate.
The way it works, however, is what I find very interesting. It hasn’t changed but it does operate differently when compared to Facebook and Twitter.
What’s The Difference?
A like or comment on LinkedIn actually operates much like the way content is shared on other networks. A share on LinkedIn, on the-other-hand, can be sent to groups, via a message or shared to the News Feed.
That is the basic difference between the way LinkedIn content share buttons operate and the way content reacts to other engagements.
For example, if someone posts an article to LinkedIn and someone else comments on it, then that post is reseeded into the News Feed of everyone connected to the person who made the comment. The same thing happens when someone likes a post.
On Twitter, a tweet needs to be retweeted in order to be reseeded into the feed. With Facebook, a post needs to be shared in order to be featured inside the News Feed. Favorites, likes, and comments, function differently. They produce notifications only to users about the activity taking place about their content.
Why Does This Matter?
Since LinkedIn is the professional social platform, members take the content shared throughout it more seriously. INfluencers on the platform are highly respected members of society and business.
Your audience and the type of content you share on LinkedIn may vary from other networks but that’s the benefit.
LinkedIn allows you and your brand to talk about serious stuff and in return be taken seriously. And when people do this and engage with the content you produce, there are chances that you will see higher clicks to your website as a result.
That’s why engagements on LinkedIn go a long way and help drive traffic to your website.