Facebook has just recently enabled a new feature that allows users to edit their posts allowing for fewer errors and better looking updates in your newsfeed. This feature is used by other platforms (Google+) and will help users to correct mistakes made during initial postings.
The only setback of this feature is that an edit history is created after edits are made and is public so everyone can see what the changes were. Therefore, it’s not a bullet-proof function and still shows the holes in your posting abilities and that leads me to the subject matter of this article.
I’ve been using a couple of tactics for some time to help me craft good-looking updates online and I’m going to show you how to make sure your link post looks good on Facebook in this step-by-step process. But before I show to you, please allow me to show you first what I think is a poor looking link post.
Poor Looking Facebook Link Post
A poor looking post is obviously one that is misspelled and doesn’t make much sense however if you look beyond the copy and grammar, you’ll notice that there are multiple different variables of a Facebook update. Let me break down a Facebook link post:
As you can see, there are many missing aspects from the post pictured below. There’s no image. The title is very short (one word) and the description contains no sort of teaser information. As a result, there is no engagement. Poor Facebook posts encourage poor engagement. Think about that the next time you’re about to post an update.
A. Copy: The copy of the post should complement the link. The approach is totally up to your audience. This portion of a link post may be edited after its already posted.
B. Image: When posting a link on Facebook, it will pull through metadata contained within the web page associated with that link. If the website admin setup the metadata properly, then an image should pull up. Often times pictures not associated with the article will come through and provide a misleading post by way of link image. This can hurt your click-through on the link and engagement. Also, Facebook just made this portion editable so now you can upload custom images to ensure your link post looks good. (High five Facebook!)
C. Title & URL: The link used should have a title associated with it. Again, this is part of the metadata setup on the web page associated with the link. Most people don’t know this, but you can actually edit this portion of the link post. I’ll go over it in detail in the step-by-step below.
D. Link Description: The link description is also generated from the metadata from the web page associated with the hyperlink. This may also be edited. To do so, read below in the step-by-step.
Good Looking Facebook Post (Step-by-Step)
There are two types of Facebook link posts right now but this should soon be condensed into one.
The first type of link post utilizes a smaller image whereas the other uses a much larger image (seen left).
Below is a step-by-step describing how to see what your link post will look like before you push it live.
The trick is to use Facebook’s native tool to schedule the post so that you can see what it will look like before it goes live. See below:
Once you locate a hyperlink you want to share, copy it and paste it in the update box.
After you do this, you should see Facebook attempting to pull a preview of the link you just put in the update box. Give it a minute to pull the metadata through.
After it comes through, you can double-click on title to edit it.
You can also double-click the description to edit it too.
It’s always in your best interest to NOT make the titles and descriptions misleading because users won’t click your link posts if they feel they have been, “duped” before.
If no image comes through, you may need to think of an alternative route to posting the content however if one does come through, use it. Otherwise, upload a picture that relates to the link content.
Write your copy that correlates with the link post.
HERE IS THE TRICK: Schedule the post to go out sometime in 2014. I usually pick: January, 1, 2014 at 12:00 AM because all of those options are the first to choose from in the drop down menus.
A popup will appear. Click “View Activity Log”.
While viewing your post in the activity log, you’ll be able to see if the link you used will be utilizing the larger or smaller image style. You can also review it here for any grammar mistakes.
If it’s all set and you are ready to publish it, click the arrow in the upper right hand corner and then click “Publish Now…”.
You should get another pop that asks if you are sure you want to publish this now. Click “Publish” and your post will be pushed life.
If you have any questions about this process please leave it in the comment section below and I’ll be sure to offer any assistance I can. Also, if you found this article helpful please share it with your colleagues. If you found it boring or too long, please let me know too. All feedback is welcomed but please keep it clean.