Pinterest Opening Up Their Doors For Promoted Pins

Anytime a new social media platform explodes on the scene, the biggest concern advertisers have is how to use it to win over their customers or the customers of their clients.Pinterest has been around for over a year and until now, they are opening up the doors to advertising opportunities through promoted pins.

We’re going to start experimenting with promoting certain pins from a select group of businesses.
– Pinterest.com

To start, they will be showing these paid pins in search results, category feeds and will be very discrete when displayed to pinners. Check out the full email Pinterest recently sent out below and let me know what you think this means for the popular image based social media website.

Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. I know many of you do the same. Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future.

That’s why for us, it’s so important that Pinterest is a service that will be here to stay. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.

I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen. While we haven’t figured out all the details, I can say that promoted pins will be:

  • Tasteful—No flashy banners or pop-up ads.
  • Transparent—We’ll always let you know if someone paid for what you see, or where you see it.
  • Relevant—These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
  • Improved based on your feedback—Keep letting us know what you think, and we’ll keep working to make things better.

For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.” Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.

Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come!

All the best,
Ben

This is a big step for Pinterest. Promoted pins, if effectively served, could