What the snap is a Snapchat snap? Try saying that five times fast!

Snapchat snaps from the World Cup story (2014).

Snapchat snaps from the World Cup story (2014).

Snaps are videos and pictures users share with each other on the popular mobile app known as Snapchat. Members who communicate through Snapchat can include text and draw on their snaps to make them more colorful, creative and engaging.

Video of users sending snaps to their story.

Snapchat has coined the communication that takes place within their app as “snaps” because messages sent through Snapchat expire after a certain amount of time. Therefore, they are snapshots of time that people share with each other.

In the world of Twitter, snaps are tweets. In the world of Facebook, snaps are posts. Essentially, snaps are user-generated updates that members can share to their story, our story, or directly with friends. Either way you snap it, snaps are what the content being shared on Snapchat is referred to as.

Video of users sending snaps to the EDC story.

According to Wikipedia:

Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how long recipients can view their Snaps, after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.