Social Media Advertising Expected to Grow to $11 Billion by 2017

If I told you that Facebook is expected to make nearly $1 billion dollars from mobile ad revenue in 2013, would you be more inclined to include social media advertising into your marketing budget?

Online advertising is becoming a major part of marketing and social media advertising is expected to grow to $11 billion by 2017. In fact, not only is Facebook advertising becoming a powerful tool that most fortune 100 companies utilize month-after-month but social ads have a 55% higher recall than non-social ads.

You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.
– Peter Goodman, VP, Salesforce Marketing Cloud

The Cost? For the price of Super Bowl ad ($4M), a brand could buy a promoted trend on Twitter every day for almost three weeks or get millions of clicks from Facebook. For a Washington based health plan, TRAFFIK secured a 26% increase in new fans from Facebook advertising that resulted in a 20% increase in new lead flow, ultimately increasing member fan base. At the end of the day, one fact remains: social media advertising works.


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