Did you know that you can customize the way your LinkedIn posts look before sharing them with your connections? That’s right, you can edit your post before you push it live and I recommend everyone try this the next time you share an article on LinkedIn.
Not only is it really easy to do, but it can also help you look like a LinkedIn professional. Even if you’re just getting started on LinkedIn, this little trick will help you stand out from your peers. For those who are already using LinkedIn daily, this little tip may help improve the results of your content marketing.
When you are preparing your post on LinkedIn, and after you paste the URL into the “Share an update…” field box, you will see a snippet of information appear that is being pulled from the article you are about to share.
This information is known as metadata. Metadata by definition is data about data. But not all websites do a good job of properly preparing their metadata.
So what can you do? Customize their content before you share it because you want your post to look clean and professional when it is viewed by others. You can edit the title and description of articles before you post it on LinkedIn.
Here is how to customize the content you share on LinkedIn.
Find an article you want to share on LinkedIn. In this example, I’m using a blog post from my website.
Copy the article hyperlink (URL) and paste it into the “Share an update…” field box on LinkedIn.
You will see a snippet of information appear that is being pulled from the article’s metadata.
Hover your mouse over the title and click it.
A blinking text symbol marker will appear at the end of the title and you will have the ability to delete the text and enter your own title for this piece of content.
To edit the description of the article, hover your mouse over the description text and click it.
Again, a blinking text symbol marker will appear, this time at the beginning of the text. You may now delete any unwanted text and enter in your own description for this piece of content.
Depending upon how the article is setup, the hyperlink may port through multiple images.
Click the left and right arrows in the black bar of the thumbnail to scroll through your thumbnail options. If the article does not include any images in the body of the page, then an image may not show up at all (and let it be a reminder to always include images in your blog posts for this reason).
Before you post your content, make sure to delete the original hyperlink that you pasted into the “Share an update…” field and replace it with your commentary regarding this content.
Scroll through the article and find a sentence or two that has the most interesting stat or information and use this as the description. It may help entice the person seeing the post to actually click it and continue reading the article (similar to the way movies use their best scenes in trailers so viewers will want to see the full movie).
In my experience, I have found that you can’t always rely on third-party content metadata when sharing articles on social media. Facebook offers the ability to customize the image used as the thumbnail, and have given these thumbnails larger real estate when showing up in newsfeeds of others.
I hope that LinkedIn, as it continues to grow in users and content sharing, would follow suit and include an option to upload a separate image for links too.