As a digital marketing professional, understanding your audience is pertinent towards achieving success.
With multiple generations of people around the world making themselves available online, it is easier to speak to the people who want to hear from you. One of the best ways to accomplish this is through social media. If you have used Facebook advertising, you know exactly what I am talking about.
Below you will find the social media demographics every digital marketer should know, 2015 edition from Sprout Social.