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Social media meta tags can either be your best friend or your worst nightmare. Here’s how.
Every online marketer understands the importance of producing quality content for their audience. Producing great content on a consistent basis is hard work.
Regardless of your approach, content marketing is important for every social media marketing strategy. But, yet, the execution can be difficult. Especially if you don’t have a background in computer science.
For Those Getting Started
The best place to start is with your website. Consider using a content management system such as Joomla! or WordPress. Contact your webmaster about this. If they can not assist, then get a new webmaster immediately!
Content management systems are great because they simplify the content production process. They have built-in features that generate meta tags for each page on your site.
This helps you optimize the way your content looks when someone shares it. Ultimately giving you more control of how your content is spread online.
For Those Already Started
Understanding how meta tags impact social sharing is important for digital marketers. That’s exactly why I’m writing this article. Meta tags are just as important for social media marketing as they are for SEO.
By definition, meta tags are data about data. The data is invisible to users but useful to search engines and other websites. They give your web pages an identity.
This identity is shown as a short summary when it appears in a search result or the News Feed. These tags help tell other websites what is important, and what’s not.
That’s why meta tags can either be your best friend or worst nightmare. Let me give you a visual.
If you click the image above you will be able to zoom in. The idea behind this graphic is that you can visualize how your content is shared on various social networks in relation to the content itself. What you really want to look at is the title, image, and introduction description.
In the graphic above, you will notice that the title is pulled through the exact same way it is seen on the article. The same goes with the yellow image. But, what you can’t see is the introduction description. That’s because I have used a plugin called SEO by Yoast that helps me set what the introduction will say. I can customize it to be relative to my content but alter it slightly to increase clicks to my website after a user shares it online.
Setting up this metadata, like I said before, is dependent upon your website technology. If you don’t use a content management system, then you can still initiate social media meta tags on your pages. Each network offers some sort of option to get started. For example, Facebook has their open graph. Twitter uses Twitter cards and Pinterest uses rich pins.