This is by far the easiest way to get more Snapchat followers.

Snapchat made an update to their application that allows any profile to share a custom hyperlink on the internet that acts as a link back to that profile.

All you need to know is your Snapchat username.

Replace your username with my username (tylawr) in this link [] and share it on your social media profiles.

That’s it.

I told you it was going to be easy.

When someone clicks on it, the Snapchat app will open up. The first window that appears will include badge showing your SnapcodeSnapchat selfie, and an add button.

When the person clicks the add button, they will be following you.

In my opinion, this feature really benefits companies, brands, and marketing professionals because we now have a hyperlink to advertise, slap on stickers, use in emails, add to marketing collateral, include in Facebook posts, Instagram profiles and tweet at least twice a week.

This is the easiest way to get more Snapchat followers, especially if you already have a large following outside of Snapchat. But before we all go crazy with these URLs, there is something important to keep in mind.

They only work when someone visits them from a mobile device. Remember that when you start strategizing how you plan on promoting this hyperlink in your communication plans.

Don’t get me wrong though, this feature also benefits Snapchat too because it will help Snapchat reach new users.

When someone, who does not have a Snapchat account, visits one of these follow links they are taken to a page to download the app. Celebrities and brands who have millions of extremely engaged followers will create flocks of new Snapchat users.

These new Snapchat users will be from different generations and it will be very interesting to see how each embraces the app. It’s very different from that of Facebook, LinkedIn, Instagram, and Twitter. I really look forward to see what type of numbers Snapchat reports in the coming year.


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