The Top Tweets From SIFMA’s 2014 Private Client Conference in New York

Photo by: @JoyceMSullivan

Photo by: @joycemsullivan // Courtesy: Socialware

Financial professionals from all over the world gathered in New York, New York for the 2014 SIFMA Private Client Conference to learn about effective strategies to help investors achieve their financial goals.

Industry leaders from global, regional and small firms met to discuss new approaches and successful strategies and leadership.

Of the speakers, Hearsay Social CEO and founder Clara Shih talked about how social media and big data are transforming the private client experience.

Over 1 billion people today look to Facebook and Twitter for news, ideas, and recommendations. At the same time, people broadcast life events every day via social media – events that are important for FAs to engage with their clients on.

Financial Social Media Stats

I wasn’t in attendance for the conference but saw updates through the #SIFMA twitter hashtag. Activity appeared to increase with sessions that mentioned social media. But some of the information that was coming out was great.

Below are some stats that I found interesting:

  • Social media use growing in client relations with 75% of financial advisors using social media for business.
  • Private Client: 61% of advisors in 2013 landed a client via LinkedIn.
  • 80% of Millennials use social media, this is just one aspect that will impact how they want financial advice
  • 61% of Millennials prefer video meeting versus meeting in person.
  • #SIFMA Top Tweets

    Here is what some of the conference attendees tweeted using the hashtag #SIFMA during the east coast conference:

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