The Top Tweets From The 2014 Social Media Conference for Financial Services (#LLSMC)

The 5th annual Social Media Conference for Financial Services, hosted by LIMRA and LOMA in Boston, has come to an end and there was a lot of great information shared among the speakers.

Facebook and Twitter both had representatives speak about the benefits available for the financial service industry. Other sessions included more general yet useful information about the changing landscape of social media marketing and how it is being applied best within the financial services industry.

All-in-all, I thought there were some common principles that existed throughout the conference.

  • All companies are now media companies
  • You need to be where your customers are
  • If you can’t be found, you don’t exist
  • Your network is your networth
  • Build relationships by listening and responding
  • Never ask for the sale online
  • The ROI of social media is still a challenge for brands and the field

  • About #LLSMC

    Now in its 5th year, this conference provides the strategies and practices you and your team need to build relationships, enhance your brand, grow sales and recruit new producers with social media.

    The presenters will help you tackle crucial sales, marketing, compliance, IT, and operations opportunities and challenges. They are financial services executives, legal and regulatory experts, advertising executives, and technology leaders with expertise you can trust.

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